A successful media strategy elevates your brand or company, and shares your story in a clear and concise way. Media strategy can focus on one moment in time, such as a product launch, or support a company more broadly, depending on your organization’s goals.

Elevating an executive or senior leader through media training and key press interviews, as well as helping to identify top-tier speaking opportunities at some of the best conferences and forums can help bring greater awareness to your organization.

Newer companies may benefit from a comprehensive brand fundamentals exercise that helps determine mission, values, competitors and where the company may fit into its category space. More mature companies may require support with product launches, high-profile hires, or other communications related to their brand portfolio.

Whether your company is starting from scratch, or simply needs a refresh, external and internal messaging needs to be aligned. Focusing on clear, sharp messaging can also help set your brand or company apart from competitors.

Town Halls, internal newsletters, posts and blogs are all ways for company leaders to better reach and inspire their teams. Auditing existing practices and discussing new ways of reaching employees can help leaders become more efficient and effective communicators.

Reviewing existing social media presence while implementing best practices can increase engagement across platforms. Competitor audits, content calendars and creative brainstorms can also help your brand up the ante on social media.